explore tonymoly
tony moly is a korean beauty brand that stands out for its creativity, playful aesthetic and high-quality products. this brand has quickly established itself as one of the major players in the beauty industry in south korea and abroad.the art of makeup and skincaretony moly offers a full line of makeup and skincare pro
established in 2006 as the forward integration effort by taesung industry, the major cosmetic packaging company, tonymoly has phenomenally grown to one of the major cosmetic brand companies in the submarket called, ‘one brand-shop’ of cosmetic market since 2008, after overcoming the crisis of ‘going out of business’ in a couple of early years. within a relatively short period of time, tonymoly`s performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. in this case study, we have examined tonymoly`s recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. above all, the first key success factor of tonymoly would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of tonymoly as a brand of providing value. second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. fourth, tonymoly has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. viral marketing, ppl, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word- of-mouth, and sales. lastly, the marketing leadership of ceo and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. these key success factors may explain the recent phenomenal market performances of tonymoly. despite recent successes, the major issues are presented for tonymoly to consider for maintaining its sustainable advantages and growth. the first issue concerns tonymoly`s choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. the second challenging issue relates to how tonymoly can cope with ‘growing pains’ plausibly accompanied with the rapid growth.
the tony moly korean cosmetics shop on hummer road in annandale is closing.
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the go-to k-beauty brand, blending korean beauty traditions with modern skincare. our playful packaging complements products that deliver visible results, what ever skin concern or goal, tonymoly has your back. using natural ingredients, our affordable luxury is accessible to all while staying cruelty-free.
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explore tonymoly
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explore tonymoly
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tonymoly has already become a household name in south korea! having pioneered the korean beauty trend that has taken the cosmetic world by storm, our high-quality ingredients combined with innovative technology are recognized worldwide by our unique and inimitable packaging.
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tony moly is a south korean skincare & cosmetics brand known for unique collections of beauty products. its outlet can be found in capitaland malls, bugis junction.
the go-to k-beauty brand, blending korean beauty traditions with modern skincare. our playful packaging complements products that deliver visible results, what ever skin concern or goal, tonymoly has your back. using natural ingredients, our affordable luxury is accessible to all while staying cruelty-free.
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born in 2006 in seoul, korean skincare brand tonymoly pioneered the korean beauty trend that has taken the cosmetic world by storm. the high-quality ingredients combined with innovative technology are recognized worldwide for their unique and inimitable designs. with product development capabilities that integrate qual
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tony moly is a korean brand, formed in 2006. although it is a relatively new brand, it has taken the beauty world by storm! with his fun designs, good quality ingredients and innovative technology, tony moly has been recognized worldwide. the brand itself says that they have committed themselves to perfecting skin care through continuous research and ethical practice. here in norway, tony moly is best known for his masks and lip balm / hand cream in fun designs
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tonymoly was born in seoul in 2006 and since then has become well-known around the globe for its unexpected formulas and cute packaging. at the same time, the brand prioritises high-quality ingredients and uses innovative technology to create products that are as effective as they are stylish.
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